Carol Cabrera

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Apr 2

Top 10 Social Media-Savy Universities

Many high school students are currently trying to figure out where they will attend school for the next four years. Visiting these potential schools and looking at their websites. Out of the thousand universities the schools need to find a way to stand out. Recently there has been a study and these 10 universities have been successful at marketing and communication with students. The top five consist of Harvard, University of Pennsylvania, Massachusetts Institute of Technology, University of Michigan, and Stanford University. The last one on the list was the University of Texas after looking at their website and then their Facebook I noticed all the Facebook pages they had which were great. They had a page for ex-students, future students, and current student’s links were easily visible. These 10 universities are working intensely to get their names out there and getting students excited about potentially attending these schools. Allowing easy access to things like the history of the University and updates on their research programs all on one social media site get people more informed and raises interest. The audience loves interaction and these 10 universities are definitely doing a great job it is not a surprise that many of these schools are top tier schools.

 Harvard

(Source: Mashable)

Chipotle’s Strategic Way’s

Many ask what the secret is behind successful marketing and use of social media. Chipotle has share their top three strategies that they have seen results with. They feel it is best to communicate one on one with the consumer. Start conversations with them and tweet back at them get to know them. It has worked very well for them and many of their customers love that about Chipotle. Always end with the name of the person tweeting so that consumers get to know the different faces of the personalities. Using programs that allows you to manage the websites is a good way to start. Secondly have creative content. They are focusing on not having content where they can just upload video’s be creative and not have any content. They feel it does not work. Community driven initiatives is the third tip. Having contest and other great interactive activities that gets the community involved has been great for the company. They had a ton of participants in the boo-rito contest and hope to do similar things in the future. For the future they are planning to continue the extreme human interaction and have great conversations with their consumers despite of how large the company gets. Chipotle Bus

AT&T’s Efforts to Help Americans

AT&T is taking a new spin on things and working on their social appearance and donating money for a good cause. AT&T’s Chairman and Chief Executive Officer, Randall Stephenson, announced a $250 million campaign to reduce the high school dropout rate over the next five years. AT&T is also looking to expand its investment to new technologies that keep students engaged in learning using: social media, game technologies, and Web content. AT&T’s announcement coincides with data released at a summit showing that the nation’s high school graduation rate has improved to 75.5 percent. That’s an increase of 3.5 percentage points nationally from 2001 to 2009. They claim their efforts and current project has worked and they feel these numbers prove their theory. Dropouts are a huge problem and seeing corporations like AT&T take initiative to help the children of tomorrow. It is great that other companies like Facebook and IBM have also done their own work to help change this high rate. Highschool completion is necessary for many children to be successful in tomorrow’s economy and lifestyle, dropout job’s are not increasing and have very limited benefits. The world will most definitely need people who are educated and can take over these companies.  

(Source: businessweek.com)

Mar 4

Should Google Be Regulated?

SearchEverywhere we look there are a ton of advertisements. It used to be at a point where I could ignore them or just not even pay attention to them. Now websites have pop-ups where we physically have to exit out of them in order to continue watching a movie or wait 60 seconds to get back to the program even on programs like Hulu Plus. Advertisements that appear now are catered to your interest and other shopping styles. The Internet and different programs have now accumulated information in order for these advertisements to be catered to you. The real question now is where do we draw the line on how much information can be compiled by these websites. Are we going to get more of our privacy taken away, how long do they keep this information? There has been a meeting between the White House and the Digital Advertising Alliance where they have deciding more details on the privacy online. Groups on the actual alliance include Google and Microsoft and it is said they believe in a self-regulated approach. This discussion is sure one that will need to get followed up.

(Source: businessweek.com)

Everyone “Pins”

Pinterest has been on the news for sometime now as one of the newest and coolest social networking sights. I personally spend hours pinning and seeing others pin boards. Sometimes I spend more time on this website then on Facebook. I get to share funny quotes, fitness ideas, and recipes with friends and also talk to them about the things I pin. The main concept is that you have virtual boards that are like the boards many have at home to place notes and other reminders. It is quite organized compared to Stumbleupon and other media websites. It is a lot of fun and I can see as to why it’s stirring up attention in the media. Many companies have seen this increase in consumer use of these websites that they feel the need reach them through this social website. The newest group to take advantage of Pinterest have been the non-profits. Some of the top ten non-profits are currently on Pinterest and sharing many great videos and merchandise. Some of them include UNICEF and their videos on how to support and up to date reports, World Wild Life Fund that has a board with animals to send friends, and Operation Smile that has inspirational stories with before and after pictures of children. These are just a few of the great non-profits with boards. I personally would pin some of the items on their boards and see how this can help them network and get more attention. 

(Source: Mashable)

Zynga Wants Change, Hopefully for the Better

farmvilleZynga a very popular group that has brought many great games to us through Facebook is seeking to branch out. Facebook was a great start, it gave them publicity and some loyal customers. They currently have 4 out the 5 most popular games on Facebook.  They are constantly trying to create newer and better games the consumer will love and remember. There is a current rumor that in March a new plan will take into effect where they will change from development of games to a publishing company. This spark in change came after they realized that they were losing so much money in development. The cost of creating their own games really affected their revenue, many stockholders were not satisfied and tried to sell. They are also hoping to become their own independent website from Facebook. Currently Facebook is still getting a percentage of sales revenue from Zynga. If it wasn’t for Facebooks continuous partnership Zynga would not be as successful hence the hesitation to get independence right away. Personally I feel that if they leave Facebook their current user base will go down. People love the convenience of having everything in one website. Having to go to another website to play their games I feel will be too much of a hassle for current consumers. I personally hate pop up windows or the opening of a new window to play something. I revert from using certain websites that have those outside windows. I am interested to see if their independence works, although I do think it’s a bad idea to change their development to promotion.

(Source: businessweek.com)

Such a beautiful Image. 

picturethisdate:

On February 9, 1913, a unique meteor procession was seen over Canada and parts of the US. It was likely the breakup of a short-lived natural satellite. Here in a painting by Gustav Hahn.

Such a beautiful Image. 

picturethisdate:

On February 9, 1913, a unique meteor procession was seen over Canada and parts of the US. It was likely the breakup of a short-lived natural satellite. Here in a painting by Gustav Hahn.

Groupon Additions

In the current Valentines Day season Groupon has added a new addition to the website in hopes that they can better serve their users. They have started by adding the thumbs up and down icon allowing users to interact and express how they feel about coupons. Also they are adding new categories by season so back to school and other categories will soon pop up. They tested it with Valentines day being front and center of the website. Their goal is for in six months the website will experience a complete transformation. Many of the current employees are responsible for the changes with their opinions and visions. Even with the changes the stocks for Groupon have gone down by two cents a share. Another different thing they have done is hire local artist and photographers to take pictures of the places and things they have coupons for. It gives the users a better idea of what the actual place or service might look like better than a general picture. They are really trying to appeal to the users, which is great. I have found myself on Gropupon and LivingSocial and constantly comment on the fact that they don’t have images that reflect the actual service or place. I don’t want to see a generalized wiki photo, but people actually enjoying the activity. I’m looking forward to the new website and added features. I am on this website, but did lose interest because of the lack of personalization so I am hoping this changes now.  Groupon

(Source: businessweek.com)

Feb 5

Time for a Makeover

SinCityIn the past many people and companies have tried to move their business to Las Vegas. After it being made into the strip, it was thought to be a booming place. Through the years the area is not as popular or seen as safe. The Zappos CEO Tony Hsieh saw this place and felt that it had potential and wanted to rebuild it. He is now spending $350 million of his own money and time to make “Sin City a startup hub”. They are even using some of the city hall buildings into their new home with jail cell’s and everything. The CEO felt as the city has much potential and he wanted to change the current scenery he looked at other companies such as Apple and thought of mimicking their style. After much consideration and looking at other places he felt he like the NYU style where the city and the University are hard to set a part. Now all the employees are going to be moved over to the new location. More than just the company will be changed there will be new school buildings and other great changes to the city all thanks to Tony. It is a great thing and idea he has, but my concern is that he will not be able to make the transformation. Like they said many people have tried to fix the city, but nothing really happened. It is a risky investment, but at the same time a lot of their market is there so hopefully they can see a spike in sales and since people will see the good the company wants to do they can build a better brand image. 

(Source: businessweek.com)

Bug Hunters

Want extra cash? Is hacking your thing? Well why don’t you find the glitches and hack FB. Afterwards just report it to Facebook and you can get a lovely black debit card. With amounts ranging from $500 to as much as $5,000, some people are more than happy to help Facebook. This new reward system has been up only for six months now, but the concept has been running by other companies for more than a few months. Google, Microsoft, and Apple have all rewarded those who find bugs and glitches. Some have had contest to help develop security programs. Many people have taken up the hobby of bug hunting. A college student received $24,000 for a bug found. Facebook is said to have spent $190,000 in debit card rewards. Previous bug hunters are upset they weren’t given these rewards to show off to their friends. They wanted more than just their name being placed on a list. I personally think this is a great idea as well as what better way to get the community involved then by rewarding them. Some people enjoy bug hunting and its fast easy cash for those people to get. It helps both parties and a safe way for those who get their adrenaline rush by hunting these virus’s and bugs.

(Source: businessweek.com)